LAI combines risk analysis
with customer input
Company featured in
'Compass on Business' article
SCOTTSDALE, Ariz., March 7, 2008 -- Risk analysis combined with customer
input can be a winning equation, according to LAI International, Inc. The
company demonstrates it can achieve success when carefully applying this formula
when developing an innovative technology for a customer application involving a
multi-year investment.
An excerpt from an article written by Morey Stettner entitled Demystifying Risk Analysis,
published in the spring 2008 edition of Compass on Business, by Compass
Bank explains:
In some cases, risk analysis and customer input work
together. When a major customer shared a problem with Stewart Cramer, president
of Phoenix-based LAI International, he thought that he could develop an
innovative technology to solve it. But that would require a significant,
multi-year investment.
“At the time [2001], we were a small company and addressing this
problem for our customer would require a huge commitment,” Cramer recalls. But
he listened to his gut--and considered the potential size of the market for this
technology--and plunged in.
Within a year, Cramer had marshaled 80 percent of his engineering
resources on a project that was largely speculative. The customer signed a
contract for a small sum, but LAI's development costs vastly exceeded that
amount.
“It wasn't obvious in the first few years that this would pay
off,” he says. “I bet the farm on it. And I met some internal resistance
from my CEO and others who couldn't understand why I was locked in on this.”
By mid-2005, LAI achieved a robust production capability for its
developing technology and the initial customer was pleased with the results.
Along with strengthening the relationship with that influential customer, LAI
now seeks a broader application of this inventive new tool.
Looking back, Cramer says a key factor that shaped his risk
analysis was a realization that LAI couldn't overextend itself. He knew that “we
couldn't bet big everywhere but we could pick one thing where we could be the
best and play large with that one thing.”
About LAI International
LAI is an approved supplier for large potential growth manufacturing
programs, including projects in green power plant technology, aircraft
parts and sub-assemblies, and defense components. Revenues are forecast
to reach $58 million in 2008, with an employment base projected at 350
by the end of the year.
LAI continues to execute its strategy of expanding its capabilities by
taking on more of its customers' supply chain. LAI's acquisition in
2007 of RTI, Scarborough, Maine, expands its capabilities in
manufacturing power generation and rotating equipment. In addition, LAI
operates four other manufacturing facilities, dispersed in key
manufacturing regions across North America, with locations in
Minneapolis, Phoenix, Tucson and Westminster, Md.
LAI is known for its experience in supply chain management of complex
manufacturing processes and its technical expertise in advanced
waterjet cutting, drilling and five-axis machining, as well as
precision laser processing, including laser cutting, drilling, welding,
heat-treating and five-axis machining. The company also offers
high-speed CNC machining, electrical discharge machining, including
wire, plunge and hole-drilling EDM processing, five-axis grinding,
welding, conventional machining and certified gage calibration.
Additional capabilities include sheet metal fabrication, tool design
and air-flow inspection.
LAI was acquired in 2005 by Spell Capital Partners, LLC, Minneapolis,
Minn. Its corporate headquarters are located in Scottsdale, Ariz.
For more information, see LAIco.com.
Quick Facts: LAI International, Inc.
Founded: 1979
Mfg. facilities: Phoenix, Tucson, Minneapolis, Westminster, Md., and Scarborough, Maine
Headquarters: Scottsdale, Ariz.